Do you want to be famous on Instagram?
I hope so, if not why are you reading this article
Do you have to be already famous to get a massive following on Instagram?
Not necessarily! But if you are already somewhat semi-celeb, then it will give you an edge compared to others who are nobody yet.
What is Instagram?
Instagram is a social networking site or an app made for sharing photos and videos
It is available both on IOS and Android Devices
Instagram has reached a total user of 1 billion per month with 80% following a business account
It doesn’t matter if you are a business or an individual trying to grow your brand or following, Its always hard in the beginning
Growing your Following doesn’t happen overnight, except for some lucky ones. It takes time, dedication, patience, and attention.
You have to take care and nurture as if it is a newborn baby
There are many factors to grow your Instagram Followers , similarly there are also many reasons for losing your instagram Followers
12 ways to grow your Instagram Followers
Have a Unique Hook with your Post
There are millions of Instagram accounts and influencers to follow.
Why should they follow you when they can choose from the others millions of accounts?
So give them a reason to follow you
Don’t be like all the others, Have your own Unique style of colors, Camera Angle, Editing Style, etc
Just make you post feel your vibe and differentiate from others.
This is a simple and basic thing, but you’d be surprised how many people don’t do it.
You necessarily don’t need a DSLR Camera worth thousands of dollars
These days even an iPhone will do, provided the right angle and lighting
Hashtags have become a crucial part of Social media lately especially Instagram
You can leverage your Instagram growth by using Hashtag in your Post.
Use the most popular hashtags in your niche and industry to reach a larger audience or a group of Instagram users connected or interested to that Hashtag
Trust me it definitely helps with your Outreach
If you are in the Food niche, you can post using Hashtags like #food, #foodporn, #foodie, #chefmode, etc
When you post with that hashtag, whenever someone searches for that Hashtag, it will be shown in their newsfeed
You can also use Cross-promote to grow your follower’s count
For Example, you can use the #follow4follow or #like4like to follow and like each other post
These are some of the most common hashtags that help users out by cross-promoting themselves
However, This kind of Hashtag is used with the Intention for following one another and liking each other Post. They really do not have a huge engagement rate
Make your photos eye-catching at one glance
Fun Fact- Chris Messina is the first person to post with a Hashtag in August 2007 and The first Hashtag was #barcamp
Use Local Hashtag
We have already learned that Hashtag is a crucial part to get exposure to your account
There is another way or tweak on Hashtag to get more Exposure
And that is by using local hashtags, Yes that’s pretty much it. Nothing Complicated and, mindblowing secrets
Local Hashtag lets you connect with the people near you or the business accounts who might be interested in your products or services
Whats funny is that only around 30% of businesses are active on social media have an Instagram account.
By using local hashtags, it can literally help you stand out much more and get found in that particular area
For Example, If you run a Pizza restaurant and you tag your location on all your post, while the other business are not tagging their location
What happens is that whenever someone searches for a Pizza service near NewYork or whatever the location may be, Your post will be at the top and dominate the feed
In this, way it will help your Business
I would recommend using at least three to four location-based hashtags on every of your post
This definitely works and it’s not only for business, This can be applied for personal blogs too. And if your content is worth following, it can help you gain more followers and get more engagement
Partner Up with an influencer
This one is 50% hard and 50% easy
The hard part is finding an Influencer but once you find an influencer that will work then you can expect some followers coming
The first step is to find an influencer within your niche to partner with.
Ask them to tag you in one of their Post
Or the better way is to take a photo with them and post on both their profile and yours.
This definitely works and helps reach more people at the same time
If you partner with the right influencer who will work with your audience, then This is a great way to grow your followers, and engagement overnight
Maintain a consistent Theme
Don’t be that person who posts whatever they want in their camera
Have your own style
Choose a color style and maintain a frequency
Here is what you gotta understand, Color plays a big role in your post and images,
What happens when you have the same or somewhat similar colors repeatedly is that it brings each of your posts together through that common element and give a solid look at first glance
Here are some Tips to create a consistent theme-
a) I would suggest you Use just one filter
b) Don’t change your lighting and Always use the same lighting
c) Make sure to Use around 1-4 backgrounds
d) Pick your favorite fonts of around 1-4 and stick to it
Free is the word which makes anyone open their ears
Who doesn’t want Free?
Leverage that and make use to your benefits
There are many types of Giveaways. One of the most common is the Tag-to-enter giveaways.
This type of Giveaways are awesome especially when you’re looking to generate more engagement
One of the most important benefits of this type of contest is that it’s free and so simple that there is no restriction and anyone can literally enter
They just have to tag to someone and that’s it. They are entered into the giveaway competition automatically
When you choose the prize for the giveaway, make sure that it is related to your audience
For example, if you are in the fashion niche. Run a contest and set the winners trophy as some Luxury bags or Shoes, etc
It will lead to more tags, visits to your account because the product buzz them and they are more likely to engage with your post
There are also many types of Giveaways such as Follow to win, Use this Hashtag in one of your posts to win, etc
Post At The Right Time
This one is super Important because timing is everything
Timing is very important when it comes to reaching your audience
Do you want to know the reason Why?
For Example, many of your followers are most likely to follow a bunch of people. Let’s say Mr. A follows 80 people and he is from the United Kingdom while you are from China
What happens when you don’t make your aware of your timing schedule is that China and Uk have at least 7 hours difference.
By the time you wake up and post, Mr. A would have been asleep so he wouldn’t see your Post
You might be thinking, what’s the big deal, he will see it when he wakes up?
But here is the deal, Mr. A follows 80 people so his feed will be flooded with the other 79 which he followed. Some of them might even post twice or thrice. So your post will get lost in the feed.
But if Mr.A absolutely loves your content and searches to check them out, that is another whole story.
If not your content has a high chance of not being seen by your followers
So the best way to solve this problem is to use an Instagram scheduling tool and post at a time frame that will work for your audiences in all around the globe
Here is a tip Post your pictures consistent throughout the week with a slight peak on Thursday and Monday
Engage with your Audience
Don’t be like a robot to your audience, be connected to them not only by posting pictures but also in comments, liking your follower’s posts, etc
Make them feel like special by replying to their comments and engage with them
That’s what is all about. Create a community, Answer their questions and make a lively group
There are many tweaks and tips to get more engagement
Tips to ask Questions
a) Get Personal with them
b) Do a Q & A
c) Play a Trivia or Games
d) Run a Poll or a Quick Survey eg. Red Hair or Blonde, etc
Reshare/ Repost on other Social Media
This is a great way to cross-promote your post from one site to another
Repost your Instagram posts on all of your social networks
This will not only grow your post to get more eyeballs but also lead to transfer your followers from one site to another
Here is what I mean by this
Let’s say you have some following on Facebook. Whenever you post your pictures on Instagram, share that same post on Facebook and other social media sites you have.
In this way, your Facebook fans may be tunneled down to your Instagram account and they are more likely to follow you
It’s very simple to do that
Why? because Instagram allows you to automatically share posts on Tumblr, Facebook, and Twitter when you publish.
You can also allow others to repost or reshare your stuff
Host a Takeover
This strategy works well if it is done right
Here is how it works- Basically you hand over an influencer to takes over your account for a specific time
What’s even better is that the influencer informs his/her followers about the takeover that he/she be on your account
The influencers loyal fan base are, most likely to follow your account
In this way, you can increase your follower
Engage with other people Post
When someone helps you, you are also inclined to help that person. Right?
This principle also applies here
This has been a proven Strategy that works well despite all the ups and down and changes in the Instagram Algorithm
This one is based on Human Emotion
If you like follow or comment in someone post
They are much more likely to do the same
Promote through paid Ads
This one cost money
I don’t particularly recommend doing this unless you are a business trying to grow your audience or brand awareness
This is another way to get more followers by leveraging the Instagram Ads to promote their posts or their brand
if you are sure you want to try it out. One thing I would recommend is to make sure that your targeting is very sound and the ads should look appealing at one glance.
People normally don’t like seeing ads and the word sponsored content is gonna make them scroll down unless you have a way to hook their eyes and make them land in your account
And when they reach your account, they will take no more than 3 seconds to decide whether to follow you or not. So it comes all around again to step 1 of making your photos look good, consistent theme, etc
Its always hard to break the ice. But if you grow to around 5000 followers, naturally your growth rate is flowing smoothly given the circumstances that you continue following the steps
Instagram is a patience game, so don’t panic and over think about it.
Post consistently and have a decent strategy
But at the end of the day, it’s not the number of your follower that matters, its the loyalty of your fans.