Bloggers spend a lot of time in writing quality contents on their blog because they want to get a great amount of organic traffic
But sometimes they fails to receive deserving ranking just because of following negative SEO techniques. This article will guide you to protect your website from penalties and improve your chances to rank higher in searches.
What is negative SEO
Negative seo is a wrong approach to get higher positioning on search engines that your blog don’t even deserve.
You can consider it as a greed of visitors for a blog that have less contents to attract right customers, users or visitors.
Remember, negative seo tactics can improve your search rankings for a time being but if you want to improve your rankings for a long time, you should always go for natural and original on page seo techniques which is a great way to increase visitors for your website.
Negative seo takes place when a blogger try to over optimize their blog pages for even irrelevant traffic.
Negative SEO mistakes to avoid
These are the top SEO mistakes which can badly destroy the overall ranking for your blog and website.
Title is the very first thing that people see while searching on google or other search engines.
If you have given a great title to a blog post, then your chances to rank higher will be boost and visitors will surely like to open your blog post if they find your title relevant to their query.
Make sure that your post have a great title which clearly describe about the material of whole post.
Instead of putting 3 or 5 keywords in title, you should write it with a clear but short sentence.
This is my guide which will allow you to write good titles for all of your blog posts and pages.
In past, hidden text was a very popular technique to over optimize blog posts because people would write a lot of keywords and hide them with CSS techniques.
Now hidden text has lossed it’s worth therefore you should write your content with natural and original material.
If you will still take the help of hidden text then your blog will be penalize due to containing extremely low quality contents.
Keep in mind that Google read all of your blogs with a special algorithm and they can detect all the hidden part of your web page as well.
Over use of keywords.
Keyword stuffing is somewhat related to the hidden text because if you pic a popular keyword and use that keyword after every 50 words then this will destroy the worth of your whole text.
common sense tells that natural conversation or communication does not require to repeat a word many times.
but you can use alternative words related to your primary keywords.
Instead of over use of keywords, you can find LSI keywords which will maximize your chances to rank for all the possible phrases relevant to your topic.
Interlinking is a good way to increase pageviews for your blog and it’s a good SEO sign, but when you interlink blog posts where it does not makes sense, then google will penalize your blog for containing spam material
Always interlink your blog posts that are relevant to the current post and avoid to interlink all of your categories and tags.
Improper use of images.
Using SEO optimized images is a great way to improve your search rankings, but if you don’t follow the proper techniques to use blog images then there are chances that your blog will face the negative seo implementations.
While adding images on your blog, don’t forget to add alt text because search engines don’t have eyes, they have algorithms and algorithms only look for codes, property and text.
Blank or partial pages.
Sometimes people add blank pages in their blogs with great titles but they don’t add enough text.
People add pages with partial contents because they believe that they can rank higher just because of having a lot of pages.
But this practice can put your blog in troubles for containing low quality contents so I would recommend you to publish only complete pages.
Sometimes you add a link to an external source with your article but later you forget about it’s availability, But if your site has a lot of broken links, then your website worth will be decreased and you will lose your rankings.
I would strongly suggest you to use a good plugin with wordpress which can check for all the broken links
Once you receive an alert of broken link, you should replace it with another source or if there is no other webpage on the internet, you should remove that link completely from your website.
Indexing irrelevant pages on google.
By default, wordpress index all of your blog posts, pages, categories, tags and everything on google but you should manually remove unnecessary directories from google.
You can set Noindex meta tag to prevent your content from being displayed on search engines.
If you won’t remove unnecessary pages from search engines, then your visitors will face difficulty to reach the correct destinations on your blog.
On the other hand, your blog will be penalized for containing spam contents.
Over smart meta descriptions.
When it comes to write a meta description, you should write it with most intention.
Whatever you write in your meta description, make sure that your first paragraph contain this text too.
If you will write your meta description completely different than your blog post, then search engines won’t be able to categorise your article properly and people will immediately leave your page once they see your post contains different text than your meta description.
Absence of LSI keywords.
Analytic reports have proven that LSI keywords cannot be ignored if you want to optimize your blog for best organic traffic and make original look of your article.
Absence of LSI keywords will not only limit your chances to appear on search engines but it can confuse search engines about your post content.
Suppose you are writing something about Apple then having such keywords like Apple computer, Apple watch, Apple iOS will help search engines to understand that this blog post contains material about apple company, not about fruit.
Backlinks plays an important role in the success or failure of any blog, Since Google have release the Pengwan, many blogs have lossed their authorities and traffic.
At the initial stage of blogging, everyone tells that make backlinks but only a few people recommend you to go for high quality backlinks.
It’s recommended to make backlinks only from those site that are related to your own.
If you are blogging about fassion then avoid to take backlinks from another niche such asWordPress or SEO.
This practice will not only prevent search engines to categorize your blog in a proper category but later it will return you a Pengwan penalty.
Too many nofollow links
Yes, giving a lot of nofollow links to external websites is not a good practice.
Having thouzands of external nofollow links is a good sign for a big website, but you should use nofollow tag carefully if you have a small blog.
You can overcome this negative seo sign by removing nofollow tag from your trusted websites.
If you use Smart SEO links then you can add websites in whitelist so that websites will not have a nofollow tag by default even you have set the nofollow option to every external site.
Follow links in comments
When you install a fresh copy of WordPress to any site, it set all the links in comments as dofollow.
Make sure that you are not leaking your SEO by providing a dofollow link to every commenter on your blog.
On the other hand, you can completely remove website field from wordpress comments.
Getting footer site wide links
Don’t try to add a backlink to your blog in the footer of every website you designed for your client.
Google is smart enough and it will detect the link which will come from Footer of any website.
Remember, links from mane content of blogs are helpful but having a link from even author bio section is not worthy like links from mane body of page or posts.
Changing URLs after indexing.
If you published a post for a long time ago, but now you think that you had not given a right title to your post, or you think that the URL of your post is quite long then you would attempt to short the URL by removing stop words.
Before you go for changing URL of a published post that is live on search engines, you should set a permanent 301 redirection to the new URL.
If you won’t set a 301 redirection to old URL, then your visitor will see 404 error while accessing your blog posts from search engines.
Too many 404 errors are not good for your site health and you should remove that errors from your blog by redirecting all the 404 queries to appropriate pages on your website.
Wrongly deleting a blog post.
If you think that you have published some off topic blog posts on your blog and now Google has penalise your website, you will surely go for the deletion of that blog posts.
Remember, deleting a post from your blog is not a good practice, therefore you should always go for modifications.
If there is no possibility to modify a post because of it’s topic, you should remove that blog post properly from your site.
Once you delete a post, your visitors will again face an error of 404 page not found.
In order to prevent this error, you should set a 410 redirection to all of deleted posts and pages.
Setting a 410 redirection tell search engines that the page you are trying to access is no longer available and deleted permanently.
410 response from a server recommends search engines to stop visiting the same URL again because it’s never going to update in the future.
Before you start writing on a specific topic, make sure that this is the only article is going to describe from top to bottom about this topic.
People often divide their article in two or 3 different blog posts because they think that more pages will capture more visits.
This is wrong and should be stopped quickly.
Covering a single topic many times is a negative seo alert for your blog and if you will not stop this practice right now, Google will later return you penalty.
Negative seo does not work for a professional blogger because it cannot provide you a long living ranking for your blog, therefore, you are strongly recommended to avoid negative seo services and go for an original method to build your brand.